Angela Low
My Projects
NIKON SINGAPORE
Social Media + Strategy
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I led the social media management for Nikon Singapore, overseeing the development and execution of content strategies and paid digital campaigns tailored specifically to the Singaporean market, in collaboration with my team.
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PARAGON SHOPPING CENTRE
Social Media + Strategy + Digital Advertising
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I managed the social media presence of Paragon Shopping Centre, ensuring that all content aligned with the luxury brand's image. Additionally, I conceptualised and executed paid social advertising campaigns to enhance awareness and drive engagement.
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MOEN
Social Media + Strategy
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I managed the social media profiles for Moen Asia and Moen Vietnam, where I contributed to conceptualising and producing visually captivating video content. This content was designed to engage audiences and convey the luxurious lifestyle that Moen aims to promote.
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INVITY
Social Media + Strategy​
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I managed Invity's social media platforms, where I played a key role in conceptualising visually striking and engaging content to connect with a global audience. Additionally, I contributed to the development of social media and product launch strategies, conducted influencer research, and devised strategic approaches to ensure the brand's success and growth.
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PINK PROMISE
Social Media + Strategy + Digital Advertising
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I oversee Pink Promise's social media platforms, creating compelling content to encourage women across ASEAN to prioritise regular mammogram screenings. Additionally, I develop media buying strategies and optimise paid social campaigns to ensure their effectiveness and success.
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GEO CONNECT ASIA
Social Media + Strategy + Digital Advertising
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I collaborated with Geo Connect Asia to create engaging content aimed at attracting both exhibitors and visitors to the event. Additionally, I supported the development and optimization of digital advertising strategies to boost registration and enhance overall event awareness.
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BANGKOK DUSIT MEDICAL SERVICES
Social Media + Strategy
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I spearheaded the social media management of Bangkok Dusit Medical Services (BDMS)'s Indonesia social media handles. Together with an Indonesian team, I helped to conceptualise content and run paid digital campaigns that are localised to the Indonesian market.
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DECODE HR
Strategy + Writing + Podcast Production
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I worked on an all-encompassing branding strategy for DecodeHR together with two other colleagues. In a short span of four months, we were able to produce 11 comprehensive reports and audits for the client.
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BEAT THE BANK
Strategy + Social Media + Digital Analytics
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I worked with Beat the Bank together with four other teammates to develop a digital marketing strategy for the company as part of our Master's Programme. We also helped to create content on their social media channels, executed paid marketing campaigns, and did a digital analytics report.
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OFFICE OF THE GOVERNMENT CHIEF INFORMATION OFFICER (IRELAND)
Strategy
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I worked with the Office of the Government Chief Information Officer of Ireland (OGCIO) on a school project with four other group members in my Master's programme. We did primary and secondary research, and through the findings, helped to devise strategies to digitalise the Irish citizenship process.
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OML CONSULTING
Web Design + Social Media + Strategy
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I helped to redesign the website of OML Consulting, developed engaging content marketing strategies for their social media platforms, created content and managed their social media pages, and developed an SEO and Google Search and Display ads strategy.
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MUNICIPALITY OF AMSTERDAM
Graphic Design + Video Editing + Strategy
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As part of the Honours programme at the University of Amsterdam, my team and I worked with the Municipality of Amsterdam to come up with solutions to transportation issues faced. I assisted in creating the graphics and a video to better help explain our proposed solutions.
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BESTCITIES
Graphic Design + Copywriting + Proofreading
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I helped BestCities to develop their case studies and presented them through infographics and social media cards. I assisted the organisation to proofread certain documents and created a Powerpoint template for their board meetings.
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EEZEE.SG
Writing + Strategy
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I assisted the founders in developing the marketing strategy for Eezee.sg. Moreover, I wrote a few articles for the site, taking into account the SEO requirements.
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KBL HEALTHCARE
Strategy
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I assisted the company in developing a comprehensive digital marketing strategy for their aesthetics arm.
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BASKIN ROBBINS
Social Media
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I helped to manage Baskin Robbin's social media presence and conceptualised engaging content which included trendjacking content to better resonate with the audiences.
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DUNNHUMBY X KELLOGG'S
Data Analytics + Strategy
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As part of my Master's programme, my teammate and I developed a predictive model on the software KNIME and generated a strategic report informing readers about the implications of the predictive model and results generated, and how that translates into profit for the business.
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SUPERVALU IRELAND
Strategy
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I conducted a digital diagnostic on SuperValu Ireland as part of my Master's course. Part of the diagnostic included website traffic, digital design and user experience, and social media analyses. A section on emerging technologies was also included to help futureproof the operations of SuperValu.
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WE4EXPATS
Copywriting + Strategy
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I refreshed the copy of WE4EXPATS' website and advised the founder on the marketing and social media strategies of the company.
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PHOTOGRAPHY TRIP TO LAOS
Photography + Writing
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As part of a 6-day photography trip to Laos, I went Luang Prabang to take photographs which were ultimately exhibited. I also wrote two articles sharing some of the places visited while in Laos.
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