SUPERVALU IRELAND

As part of my Master's programme, I had to conduct a digital diagnostic for a company. Therefore, I chose the popular Irish supermarket chain, SuperValu, to conduct the digital diagnostic. In the report, an extensive digital review and list of recommendations were shared, including a section on how SuperValu can leverage on emerging trends to ensure the company remains futureproof.

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The report consisted of:

• Business overview

• Competitive analysis

• Website traffic analysis

• Website technology analysis (including site audit and SEO)

• Digital design and user experience analysis

• Tracking, tagging, and privacy technology analysis

• Email and social media technology analysis

• Mobile technology analysis

• Emerging technologies