DECODE HR

Embarked on a comprehensive branding strategy project with Decode HR to help boost their presence in the international markets. Part of the project included two workshops designed to understand and streamline Decode HR's business strategy. 

​

In 4 months, my three-people team helped produce the following:

• Customer journey touchpoints

• Website and SEO audit

• Social media audit

• Landscape research

• Publishers' analysis

• Distribution and channels review

• Content strategy

• Email strategy and templates

• Lead generation audit and strategy

• UX strategy

​

Most recently, I played a key role in supporting DecodeHR's "Fair or Not" content series, which focused on Singapore's upcoming Workplace Fairness Legislation set to be implemented by the end of 2024. This series featured social media posts, three podcast episodes, and articles that explored the legislation and strategies for fostering inclusive workplaces. I led the entire process—from recording and editing the podcast episodes to designing visuals and writing the articles—serving as the primary driver behind the content creation.

​

Podcast Episodes:

• Workplace Fairness Legislation 101: Navigating Singapore's new workplace laws

• Workplace Fairness Legislation 101: How to better prepare your organisation

• Creating Inclusive Workplaces: Addressing ADHD in Employment

​

Articles:

• Navigating Singapore’s New Workplace Fairness Legislation

• How Can Companies Better Embrace the Workplace Fairness Legislation?

• Embracing Neurodiversity in the Workplace

• Leading the Way with a Multi-Abled Workforce

​