MOEN

Moen is an American company selling luxury faucets and other fixtures. From faucets to showerheads, and smart toilets, Moen strives to ensure utmost quality, cutting-edge innovation, and for their products to be as eco-friendly as possible.

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In my capacity with Moen, I contributed to:

• Developing a comprehensive content calendar

• Producing engaging social media content, predominantly videos

• Managing community interactions with a focus on fostering engagement

• Overseeing project and account management

• Conducting research on the Asian social media landscape

• Performing competitive analysis

• Formulating strategies for fan acquisition and digital advertising

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Together with my team, we achieved the following:

• +20.5% increase in engagement rate for the Moen Asia page

• +17.8% increase in engagement rate for the Moen Vietnam page

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