PARAGON SHOPPING CENTRE

Paragon Shopping Centre is a premier luxury destination situated along Orchard Road’s renowned shopping belt.

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In my role, I managed Paragon’s social media presence by curating engaging and contemporary content that resonated with our audience. I collaborated closely with tenants to devise effective promotional strategies that highlighted their offerings in synergy with the mall’s brand.

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I also played a key role in video production, overseeing all stages from pre-production to post-production. This involved coordinating with clients, talent, and videographers to ensure seamless execution and brand alignment.

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As the community manager, I ensured that all inquiries were addressed with promptness and professionalism.

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Additionally, I contributed to media buying efforts by developing strategic approaches for social media advertising to enhance brand visibility, engagement, and follower growth.