BEAT THE BANK

Through my Master's programme, my teammates and I worked with Beat The Bank, an online mortgage protection service provider to develop and execute a full-fledged marketing plan. 

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We worked closely with the founding team for about four months as we embarked on our research, proposed solutions, and execution of the marketing plan. 

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For this project, the following was completed:

• Market research

• Audit of current website and digital marketing practices

• Development of marketing and social media strategy

• Implementation of tags on Google Tag Manager and integrating it with Google Analytics

• Designing of digital colleterals such as evergreen social posts and e-newsletters

• Execution of Google Display and Search Ads

• Execution of ads on Facebook and Instagram

• Crisis Management Plan

• Campaign report